This shows the sides and back of the daypack:
The front tells the story of a calm, empathetic cloud who watches over a turbulent sea of drifting clouds...
Turning the pack clockwise: a meditating cloud dissipates...
Another revolution reveals: the back of the pack, where clouds free themselves and drift upward...
And the final side: Where one confident cloud joins the first calm, empathetic cloud, both surrounded by beams of light. (*This cloud in the background may be representative of the daypack itself - which contains a sketchbook and pen - and, when worn, gives the wearer the feeling that the power of Creativity is strapped to his back.)
A bit heady... I know. But this is what happens when your head is in the clouds.

Photo Credit: Elliott Hyppolite