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About Rick Midler: Creative Director
An advertising campaign I created helped launch a new company called Cingular Wireless. It brought $300MM in new business to my company. My team worked to make them...
"Sydney Pollack" Cinema:60 Cingular Wireless
CHALLENGE: A wireless company had an opportunity to tell movie-goers to silence their cell phones. They wanted to advertise the brand without coming across like...
"Here Comes the Sun" TV:30 Skittles
CHALLENGE: When we adopted “Taste the Rainbow” from the previous agency, the brand did not want to let it go. They challenged us to show the magic of the...
Directed by Rick
TV Commercial: "Hungry Mutant Lizard" (Snickers) Academy Awards Branded Content: “Red’s Red Carpet Tips” (M&M's) Short Film: “The Crutch”...
"Nothing Rhymes with Orange" TV:30
CHALLENGE: When it was announced that colorful candy-coated Hershey's Kisses were coming onto the market, our client was concerned that it would weaken the...
MOUNT AIRY: INTEGRATED CAMPAIGN
• TV • PRINT/OOH • WEBSITE • SMART PHONE APP • DIGITAL BANNERS • RADIO • ON-SITE SIGNAGE • ON-SITE HD VIDEO BILLBOARDS • DIRECT-MAIL •...
"Optometrist" TV:30 Snickers
CHALLENGE: Sports have always been an important part of the Snickers brand. We needed to find relevant insights that made our audience start nodding their...
“Supermarket” TV:30 Samsung
CHALLENGE: When you run a wireless brand you have to be able to be able to solve different types of problems. Data plans, calling circles, 3G, 4G, more minutes,...
Cingular Wireless Launch
NOTE: The creation of this campaign not only placed a new company in the number one slot in a highly competitive category, the creative work won the account for the...
"Spike" TV:30 Pizza Hut
CHALLENGE: Pizza Hut was testing a new product called “The American Classic.” The strategy: “the pizza everyone thinks about when they think about...
"Tom Brady" Snickers TV
Cingular Archive
Snickers Archive
"Dolls" TV:30 Snickers Cruncher
While creating ads for this Snickers’ spin-off brand, we wanted to show how a crunch could be “satisfying.” So, we created smiling dolls who deserve to be...
"Seals" TV:30 US NAVY
This spot not only raised the recruitment rate for this branch of the armed forces - it raised moral, which was actually our primary objective.
"Right Here, Right Now" TV:60 NYSE
CHALLENGE: The Stock Exchange needed to change their perception from a stodgy, old brick and mortar establishment to a fast and reliable digital solution for...
Snickers Marathon Print
Nomadic Princess Print
Delta Airlines Print
Callaway Golf Clubs Print
We decided to call Callaway's golf clubs "Precision Golf Tools." All you want to do as a golfer is to get the ball from Point A to Point B. Simple idea, executed...
Bank of America
Transit Campaign
Web Banner: Chrysler
Cinsay eCommerce Video Player
Created content for high ROI application. We featured the ability to automatically share content across social networks on all platforms as well as the ability to...
The Crutch: a short film
Written & directed by Rick Midler; Starring Lola Votruba and Rick Midler; Music: Benny Rietveld; Editor: Crew Cuts This short film was created for the Flywheel...